Anytime people buy anything, they’re buying a feeling. Plus, it feels so good to buy and sell feelings, and in this episode I’m sharing 8 feelings people are dying to buy from creators and how to think about your messaging and marketing to speak to these feelings in a way that is fun for you, too. Stop talking about the features and benefits of your creation–no one cares how long the photo shoot is or how many modules are in the course or what paper your work is printed on– start sharing the stories and moments that give your creations a heartbeat.

Get more from Brooke:

Free class for Family Photographers to Find Your Style: https://brookebschultz.com/findyourphotographystyle

Dress to Create: The surprising clothing + makeup secrets to forge the future you’re dreaming of – https://brookebschultz.com/dresstocreate

Heartful magazine first issue: https://heartful.brookebschultz.com/

6 Hacks for Skyrocketing Creativity (even if you’re super busy): https://brookebschultz.com/get-creating/

 

Mentions:

More on transformation in Episode 175 – Understanding this one thing will grow your impact + sales (Rebroadcast): https://open.spotify.com/episode/3eE4zEdg5R5ukoEZPHijCi?si=3378c38a30694072