Every idea can’t be brilliant. There’s an ebb and flow to the creative cycle, but if you only work when you’re inspired or have a good idea, you won’t produce as much amaze creative work as you otherwise could. When (not if) you’re out of ideas, use these 4 endlessly recyclable tools to generate brilliance.
-who you should be creating for (and why “not caring what other people think” is bad advice)
-the practice you need to incorporate into your creative life so you don’t have to deal with constant blank starts
-why having TOO many ideas is keeping you from your best work (+ how to focus in!)
-the annoying difference between amateur creators + master creators